We understand privacy is an important issue for visitors to the Farm Bureau and FBL Financial Group Web sites. Specifically, visitors to our Web sites are concerned about what information is collected, how it's collected and how it is used.

Farm Bureau and FBL Financial Group gather information about Web site visitors to improve the quality of information and services offered on our Web sites. We collect two forms of information: visitor data and voluntarily provided personal data.

Visitor Data - We routinely gather information regarding our Web sites' activity, using pixels, or transparent GIF files to help manage our online advertising. The GIF files are provided by our ad management partner, DoubleClick. The DoubleClick information that we collect and share is anonymous and not personally identifiable. It does not contain a site visitor's name, address, telephone number or e-mail address. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn, enables us to learn which advertisements bring users to our Web site. The cookie was placed by us or by another advertiser who works with DoubleClick. For more information about DoubleClick, including information about how to opt out of these technologies, click here.

Personal Data - Through voluntary responses on the Farm Bureau and the FBL Financial Group Web sites and e-mail links found on our two sites, we collect various personal information from visitors. This information is collected only when visitors voluntarily provide it. The data collected is also for our internal use only and is not shared or sold to any non-affiliated third parties.