Busted: Life Insurance Myths and the Simple Truth During Life Insurance Awareness Month

September 1, 2014

WEST DES MOINES, Iowa (September 1, 2014) — In recognition of September as Life Insurance Awareness Month, Farm Bureau Financial Services is focused on helping consumers better understand their life insurance options and secure the coverage they need for long-term financial stability.


According to the 2014 Life Studies report by LIMRA, a financial industry research company, less than one quarter of middle-market consumers are comfortable with their knowledge of financial-services including life insurance.1

“Life is complicated, but buying life insurance shouldn’t be,” says James P. Brannen, Farm Bureau Financial Services’ Chief Executive Officer. “The best first step is contacting a licensed agent and leveraging his or her industry and product knowledge and experience to help guide you.”

There are many misperceptions about life insurance and the extent to which it can make a difference for individuals, families and businesses. Farm Bureau Financial Services is celebrating Life Insurance Awareness Month by providing the facts that bust some of the most common myths and make life insurance easier to understand for today’s time constrained consumers.

Myth #1: Life insurance is too expensive.
BUSTED: Up to 85% of Americans overestimate the actual cost of life insurance1 and may not realize there are many options from which to choose. A $250,000 15-year level term policy for a healthy 30-year old costs just $250 a year.2

Myth #2: Only families with young children need it.
BUSTED: Life insurance can be the foundation of financial security for your family or business. Proceeds from a life insurance policy can help cover outstanding debt like a mortgage and credit cards or fund financial objectives including retirement.

Myth #3: Children don’t need life insurance.
BUSTED: Buying life insurance for children guarantees their insurability into the future and can be an affordable way to purchase additional coverage as they grow into adulthood. It’s a great way for parents and grandparents to give the young people in their lives the gift of financial security.

Myth #4: I’m young and healthy and don’t need it right now.
BUSTED: Buying life insurance when you’re young and healthy is best! You can benefit from lower rates and also ensure that you have the coverage – and financial security – you need for the long haul.  

Myth #5: The life insurance I purchase at work is enough.
BUSTED: The general rule of thumb is that 5-8 times your salary is needed to replace your income if you have dependents (some experts recommend 10-12 times).3 That said, employer benefits, are often just 1-2 times the employee’s annual salary and typically end when your employment ends.

Myth #6: Term insurance can’t be converted to permanent.
BUSTED: Many term policies are renewable and convertible to a permanent policy. After holding your term policy for a set period of time, it may be possible to convert it with a special credit for doing so. The credit helps offset any increase in premium and the usual health assessment may be waived. 

Myth #7: Stay-at-home parents don’t need insurance.
BUSTED: Don’t underestimate the importance of a stay-at-home parent; the value he or she adds to the financial stability of the family is substantial. If the person responsible for child care and general household management is no longer in the picture, money will be needed to cover all of those bases so you concentrate on keeping the family grounded and focused on more important things.

1 LIMRA and LIFE Foundation 2014 Insurance Barometer Study
2 Through a Farm Bureau Financial Services agent
3 www.Forbes.com

About Farm Bureau Financial Services

Farm Bureau Financial Services offers a full suite of insurance and financial services products to client/members in 14 western and Midwestern states. Our exclusive, multi-state agent force provides insurance products including auto, home, life, farm/ranch, business and more. Helping complete the financial services offering, advisors offer wealth management and financial planning services. Founded more than 80 years ago to serve the needs of farmers and ranchers, Farm Bureau Financial Services has grown to be one of the most comprehensive financial services providers in the market today.

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