Farm Bureau Financial Services Named to the 2024 Forbes America’s Best Insurance Companies List

January 8, 2024

West Des Moines, Iowa (January 8, 2024) – Farm Bureau Financial Services has been named to the 2024 Forbes list ofForbes America's Best Insurance Companies in 2022, 2023 and 2024 America’s Best Insurance Companies. This prestigious recognition is presented by Forbes and Statista Inc., the world-leading statistics portal and industry ranking provider. The complete list of rankings can be viewed on

The 2024 Forbes America's Best Insurance Companies were identified in an independent survey based on a sample of over 15,000 participants across the nation. The participants were asked to evaluate the insurance companies they have been a customer of within the last three years. The survey considered customer recommendations, customer satisfaction and customer loyalty. Additionally, six sub-dimensions were also taken into consideration: Advice, Customer Service, Price/Performance ratio, Transparency, Digital Services and Damage Service. The recommendations and ratings were transformed into score values and aggregated towards a final score.

In total, 84 companies out of 3,200 were named to the list. Based on the results of the study, Farm Bureau Financial Services is pleased to be recognized in three categories:

  • #4 Permanent Life
  • #20 Homeowners
  • #25 Auto

Statista publishes hundreds of worldwide industry rankings and company listings with high-profile media partners. This research and analysis service is based on the success of, the leading data and business intelligence portal that provides statistics, business-relevant data and various market and consumer studies and surveys.

About Farm Bureau Financial Services

Farm Bureau Financial Services offers a full suite of insurance and financial services products to client/members in 14 western and Midwestern states. Our exclusive, multi-state agent force provides insurance products including auto, home, life, farm/ranch, business and more. Helping complete the financial services offering, advisors offer wealth management and financial planning services. Founded more than 80 years ago to serve the needs of farmers and ranchers, Farm Bureau Financial Services has grown to be one of the most comprehensive financial services providers in the market today.

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