5 Things to Know About Farm Bureau Financial Services

For more than eight decades, Farm Bureau Financial Services has stood as a pillar of reliability and protection for individuals, families and businesses. Founded on the values of integrity, community and personalized service, the company has expanded its agricultural roots into a comprehensive provider of insurance and financial solutions. With a legacy built on trust and a commitment to helping clients prepare for the unexpected, Farm Bureau Financial Services continues to deliver peace of mind. Here are five things to know about why they continue to be a trusted name in insurance.

1. A Rich History Tied to Agriculture Dating Back to 1939

It all started in Des Moines, Iowa, when the state Farm Bureau Federation founded the Iowa Farm Mutual Insurance Company. The agricultural industry has unique needs when it comes to liability insurance. This company was started with farmers in mind, to create coverages to meet those needs. Over time, services for auto insurance, home and property insurance, life insurance and wealth management were added, creating what’s now known as Farm Bureau Financial Services. Agriculture and community are still at the forefront of our mission with 4,000 field associates serving friends and neighbors helping them protect what matters most.

2. Diverse Products and Services 

Farm Bureau agents and advisors are here to help you navigate decisions about your future with a wide variety of products and services. Reach out to an agent today to set up a SuperCheck meeting. During this meeting you’ll review your current coverage with any provider and discuss any gaps in coverage and discounts you may qualify for. 

Insurance Coverages

• Auto
  • Cars, RVs, motorcycles, farm vehicles, boats and more.
• Home and property
  • Homeowners, mobile homes, umbrella coverage, identity theft protection and more.
• Farm and ranch
  • Property, liability, crop, equine, livestock revenue and more.
• Business
  • Commercial, ag-based business, employment and employee benefits, loss control and more.
• Life
  • Term, whole or indexed universal options.
• Health
  • Plans for families, individuals and businesses, disability and long-term care.

Financial Services 

• Wealth management
  • Advisory services, managed accounts, employee retirement plans and more.
• Investment
  • Annuities, mutual funds, stocks and bonds, IRAs and more.
• Planning
  • College planning, estate planning, succession planning and more.

3. Strong Focus on the Community and Giving Back

At Farm Bureau Financial Services, giving back is more than a tradition; it’s a core part of the company’s identity. Team members across the organization actively engage in volunteer efforts, lending their time and talents to causes that strengthen the communities they serve. Whether it’s supporting local food banks, mentoring youth, participating in disaster relief or contributing to neighborhood improvement projects, Farm Bureau employees are passionate about making a difference. Through organized service initiatives and individual acts of kindness, the company fosters a culture of compassion and civic responsibility that extends far beyond the workplace.

4. Agent-Centered Customer Service

Farm Bureau agents are more than insurance agents; they’re trusted neighbors and active community members. With roots in the areas they serve, agents take the time to understand each client’s unique needs, offering personalized guidance and coverages tailored to individual goals. Their commitment goes beyond policies and premiums; it’s about building lasting relationships based on trust, care and shared values. Whether helping a family plan for the future or supporting local events and initiatives, Farm Bureau agents bring that same dedication across all the states where Farm Bureau services are offered.

5. Awards and Accolades

Farm Bureau Financial Services has consistently earned recognition for its financial strength, customer service and industry excellence. Farm Bureau Life Insurance Company has been named to the Ward’s 50® list of top-performing life-health insurance companies 26 times since 1991, while Farm Bureau Property & Casualty Insurance Company has appeared on the Property-Casualty Ward’s 50® list for nine consecutive years. In addition, the organization has received “Excellent” ratings from A.M. Best for more than 75 years, affirming its longstanding stability. Forbes also named Farm Bureau one of “America’s Best Insurance Companies” for four years running, with top rankings in Auto, Homeowners and Permanent Life categories.

Reach Out and Learn More

With a legacy rooted in agriculture and a future focused on personalized service, Farm Bureau Financial Services continues to be a trusted name for individuals, families and businesses across the country. From comprehensive coverage options to community-focused agents, everything we do is designed to help you protect what matters most. If you’re ready to learn more about what Farm Bureau Financial Services is or want to connect with an agent in your state, reach out today.