As a small business owner, you understand the important role your company (and companies like yours) play in the community and in the lives of your neighbors. This year, during Small Business Week, take a moment to celebrate your hard work and your staff’s dedication, as well as other local businesses in the area.
Celebrate Your Employees
As a small business owner, you know your employees are instrumental in driving your business forward. They work hard to problem solve and find new solutions to the challenges you face. Take the time to recognize the work they do for you. Consider meaningful ways you can show appreciation to your employees, even if a bonus isn’t in your budget.
Celebrate Your Customers
Small Business Week is a great time to say thank you to the people who keep your doors open by supporting your business. Whether you choose to say thank you with a card, an email, a special promotion or a small gift, take the time to celebrate your most loyal customers for supporting your business. You wouldn’t be where you are without their support.
Look for ways to collaborate with complementary small businesses in your area. You could run a campaign or co-host an event and broaden your customer base at the same time. When small businesses work together, they thrive together. Not sure where to start? Talk to your local Chamber of Commerce for ideas that will work in your area.
Get the Word Out
Consider trying something new to expand the reach of your business. Whether you want to try a new social media campaign, reinvent your blog or revive an email program, this is a great time to engage with current and past customers. Invite them back to your business for a new product line or promotion. Don’t be afraid to use a hashtag on your social media posts or a line in your emails about celebrating Small Business Week — your customers will share your excitement if you let them know you are celebrating!
Support Local Businesses
Make it a point to be a customer of small businesses in your community. Just like you, their small businesses rely on loyal customers for their success. Show your appreciation by shopping locally, giving positive reviews and posting on the social media accounts of your favorite local businesses.
During Small Business Week, aim to visit five local restaurants — hold a business meeting at a new restaurant you have been meaning to try, set up your laptop for a work session at a café known for sourcing and roasting their coffee beans locally, or have a family dinner at the oldest family operated restaurant in your town.
Share Your Story
As a small business owner, you are likely living out your dream. Where did your small business idea come from? What motivates you to roll up your sleeves and work on your dream every day? Tell your customers what drives you. Sharing your “why” is a powerful way to connect with your customers and make them a part of your story.
Protect What You Have Worked For
Your small business is a labor of love — and National Small Business Week is a great time to embrace everything that makes your business special and unique. Protect everything you have worked for with business insurance customized for your shop. Your Farm Bureau agent can help you find the right coverage for your business so that you can focus on what you do best.