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I Love Small Businesses

The History and Love of Small Business Saturday

November 16, 2015

Within each small business is an individual with a dream. Each year amongst the craziness that is the holiday season comes a day that was created to support the ‘mom and pop’ stores across our nation - Small Business Saturday.

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History of Small Business Saturday
Small Business Saturday was an idea created by the credit card giant American Express on November 27, 2010. The campaign launched in order to help small businesses gain additional exposure and to change the way consumers shop within their own community during the holiday season. In 2011, the day became official when Washington State mayors, governors, senators, and President Obama shared their support for Small Business Saturday.

As the day began to pick up more traction, in 2012 American Express encouraged all small business owners to take charge and promote their business. The credit card company offered small business owners free, personalized ads to spread across the web. That year, an estimated $5.5 billion was spent across the nation at independent businesses. By 2013, neighborhoods began celebrating the day, pledging support to the local businesses and organizations.

As 2014 came around the corner, consumer awareness rose to 71 percent with 46 percent of people reporting that they made a purchase on Small Business Saturday. Additionally, 2014 was the highest grossing year thus far for small businesses with an estimated $14 billion spent on the day. This year, the numbers are expected to increase again as more consumers continue to care just as much about the experience as the gifts that they are purchasing.

Why Shopping Local Matters
For small business owners, their business is not just a business. To them, it is an extension of who they are. Giving the local businesses within your community a chance is crucial to not only their survival, but to give them an opportunity to win you over as a customer. This year, step out of your comfort zone and stop by your local bakery, restaurant, coffee shop, or boutique and support your neighborhood store rather than shopping a national chain. Shopping local matters because it affects the entire community. More money spent at local stores means more money stays within the community. This not only helps schools and other organizations through taxes, but small businesses are usually the organizations that support local sports teams, charities and events. The community wins as a whole, but the individuals that took a chance and made their dream a reality win as well.

Small Business Saturday Facts

  • 54% of U.S. sales occur at a small business
  • Small businesses have created approximately 8 million jobs since 1990
  • Small businesses donate approximately  250% more to non-profits/community causes than large businesses.
  • When spending $100 at your local business, approximately $68 stays within your local economy.  
  • In a 2012 national poll, individuals said that having locally owned businesses is the #1 factor to establishing a strong community.
  • Local retailers are more likely to hire locally than retail chains.
  • There 23 million small businesses and counting in the U.S.
  • Franchised small businesses employ approximately 8 million people and make up about 40% of all retail jobs within the U.S.
  • 1,450 small business neighborhoods celebrated Small Business Saturday in 2013.
  • Small Business Saturday has 3.3 million Facebook fans.
  • In 2013, 352,000 tweets were sent in support of Small Business Saturday.

Small Business Saturday 2015
Don’t miss out on the opportunity to celebrate and support the small businesses in your community on November 28th, 2015. Learn more about Small Business Saturday 2015 and the participating small businesses in your area today! Not only will you feel good about shopping local, but you will be making a meaningful difference for those entrepreneurs within your community.

For more information on Small Business Saturday and to keep up with the growing movement, follow Small Business Saturday on Facebook and Twitter!

Are You a Proud Small Business Owner?
There are many challenges as a small business owner, but small business insurance should not be one of them! At Farm Bureau Financial Services we understand how hard you have worked to build your small business, which is why we want to help you protect it from the uncertainties that life brings.  Learn how our small business insurance and commercial insurance can help ensure the success and safety of your company.