If you own a seasonal business, you’re used to the ebbs and flows that come at different times of the year. However, just because it’s the off-season doesn’t mean there’s not work to be done! Below are some tips for how to maximize the slow season.

Promote Your Business

Don’t let your customers forget you! The off-season is a great time to get on social media, update your website, and stay top-of-mind for your customers. A social media presence is key for businesses, and posting regularly, even if it’s just to acknowledge a holiday or other special event, is another way of remaining memorable to your customers. You can also use this time to stockpile and pre-plan social media posts, photos and videos for when business gets busier. Using seasonal downtime to ensure your website is updated can also make a regular habit of something many businesses slack off on — often to their detriment!

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Plan Ahead for Your Busy Season

If your business is slow, then plan for your busy season! Check inventory, stock up, and plan ahead for upcoming sales and promotions. Review your budgets and your employees’ schedules. Have upcoming job openings? Start writing descriptions and getting the word out a couple of months in advance. A little planning lets you hit the ground running when things really get hectic!

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Train Your Employees

The offseason is also an ideal time to focus on one of your business’s biggest investments: your employees. Before the rush hits, take the time to focus on training new employees, or give veteran employees a refresher course and/or more advanced training. If you can, start working on vacation schedules. All of this is easier and much less stressful if you’re not also trying balance the demand of a business in full busy-season mode!

Use Customer Feedback

Customer feedback, both good and bad, can be a valuable tool in developing your business. Take poor feedback seriously; how did you respond? Were the complaints legitimate? What could you do to improve next time? Now’s the time to get into the good habit of responding to reviews, too.

Have glowing reviews? Use those on your website and social media updates. Showcase what people love about your business, and help promote that most valuable of reviews — word-of-mouth recommendations!

Promote Sales

A slow season doesn’t mean you can’t still move merchandise. An off-season sale not only can help you make way for new inventory, it can also keep you in the minds of your customers. An off-season sale can help drive excitement for the coming months, and don’t underestimate the power of a good deal!

Protecting Your Bottom Line

You know your business; let us help you protect it! With business insurance through Farm Bureau Financial Services, you have access to made-to-order coverage that can help protect you from life’s ups and downs. To learn more, contact your local Farm Bureau agent.